Retailers must equally contribute to offering the right type of rewards as well as developing a convenient user experience. Additionally, the retailer made multiple changes in the menu section to make the user experience more efficient.Īs app users are ready and willing to redeem mobile coupons via apps, they are not able to do so if coupons cannot be accessed.
GameStop has also moved the PowerUp rewards member section from the menu to a different tab to provide users with one-click access. The more accessibility the coupons have, the more likely users are going to redeem them and make a purchase. It is important for retailers offering promotions to make them easily accessible. The company’s efforts are aiming to make it easier for users to redeem their coupons and use them right away. The retailer’s 28 million PowerUp Rewards members now have access to the Rewards Catalog in the app that users can redeem points for exclusive merchandise, promotional codes, coupons and entries to rewards without leaving the app. Seeing dollar signs GameStop’s move arose from customer feedback requesting more rewards and benefits. “We have heard them and are pleased to offer them the extra perks they wanted in ways that matter most to them.” “Our 28 million loyal PowerUp Rewards members told us that they wanted more benefits, features and offers,” said Frank Hamlin, chief marketing officer of GameStop. Knowing that mobile shoppers will soon be on the lookout for holiday deals, GameStop getting a jumpstart on offers can give the retailer a boost in early sales. Most other people probably won’t be too enticed by modest savings that come with the prerequisite of spending more.The retailer hopes to entice shoppers to get an early start at holiday shopping by maximizing loyalty earnings during the month of October. It might be worthwhile for anyone who’s already loyal to GameStop. Of course, a steady trickle feed of $5 at a time isn’t usually enough to buy anything outright, meaning people will have to spend additional money to make use of their rewards.
#Powerup rewards free#
So, that’s a free $50 to spend at GameStop over the course of a year ($65 minus the $15 subscription cost).
#Powerup rewards pro#
It’s also worth noting that this new structure does away with the 10 percent off used games and accessories that Pro subscribers used to get. Now, it’s being rolled out across all stores. These changes were technically announced last May, but only a handful of test stores were included. GameStop has been playing around with rewards tweaks for its Pro membership for a while now.
The coupons aren’t stackable, however they have to be used within the 30-day period they’re distributed. You get $5 immediately upon signing up, and then $5 each month for the whole year. Subscribing to the $15-per-year program (or $20 a year if you prefer a physical copy of Game Informer rather than digital), will net you $65 in GameStop rewards certificates. There has been an overhaul to the Rewards Pro membership program. GameStop has hatched a new plan to hopefully get people back in the store on a recurring basis. Although GameStop brass is fighting tooth and nail to stay afloat, most onlookers have accepted that it’s a matter of when rather than if the company will finally go under. The brick-and-mortar games retailer has been hemorrhaging money, as it posts net losses and watches year-over-year sales revenue tumble. As we’ve covered extensively in the past, GameStop is in dire straits.
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